During my Master's degree, I founded a student group together with my fellow student Larissa Brochella, which campaigns for ecological sustainability within our faculty. As part of this project, I took on the task of designing the visual identity of our initiative.
Our aim was twofold: to inform and to inspire. We aimed to develop a concept that would not only communicate information effectively, but also captivate and motivate our colleagues. The CI design needed to represent an environment where students not only understand the importance of sustainability, but also feel compelled to actively participate in the cause.
A scalable design base for our sustainability student group
Fellow students
Internal platform for networking on the topic of sustainability
Target group
University employees